By using the web, businesses make themselves more accessible to customers because it puts the customer in the driver seat...

This article will attempt to explain some of the constraints of web design and hopefully guide the reader along the path to better web design practices.

Viral marketing is the concept of turning each customer into a marketer, for your business, by encouraging word-of-mouth referrals. Bring this into the context of the web and we see so many potential areas where this can be applied...

Search engines are among the most commonly used online tools by most web users and because of this companies have a fantastic opportunity to promote their businesses via adverts, like sponsored links... As well as paying for adverts to appear on search engines, the most common form of marketing on the web comes in the form of ‘search engine optimization’...

Podcasting is a newer form of online advertising which makes use of the RSS syndication standards... ‘Really simple syndication’ allows the company to publish regular content updates, news highlights, press releases, product highlights and the like to readers who have opted to receive such information via a feed... From a standard text advert to a full media rich advert involves the use of a different set of technologies...