Feb16Written by:Jacques van der Hoven
Mon, 16 Feb 2009 09:05:00 GMT 
Intended Audience: Communications Managers, public relations officers, marketing personnel and business owners.
E-marketing Synonyms: Online marketing, web marketing, internet marketing, website marketing, search engine marketing, search engine advertising, e-communication.
Podcasting
Podcasting is a newer form of online advertising which makes use of the RSS syndication standards, but instead of delivering textual content it can delivery audio or video files. The advantage of syndication is that readers subscribe only to the content that they wish to receive. This means that the content is highly targeted through self-selection. Where blogging turned everyday bloggers into semi-journalists, podcasting has the potential to turn podcasters into radio personalities.
Really Simple Syndication (RSS)
‘Really simple syndication’ allows the company to publish regular content updates, news highlights, press releases, product highlights and the like to readers who have opted to receive such information via a feed, or tool, that will regularly check for new published information. In this case the information is being pulled from its source as opposed to being pushed as is the case with e-mail. Pulling the information means that the user has full control over the content received, this in turn means that the content is highly targeted.
Rich Media Advertising
From a standard text advert to a full media rich advert involves the use of a different set of technologies like Adobe Flash. The advantage of this approach is the ability to add audio and video into the advert making it more appealing and enabling the advertiser to get the message across using more of the reader’s senses.
Part 1 - Delivery, or Package types, Affiliate Advertising, Auto Responder Marketing
Part 2 - Behavioral Advertising, Bloggin, Customer Relationship Management
Part 3 - Padcasting, Really Simply Syndication (RSS), Rich Media Advertising
Part 4 - Search Engine Advertising (a.k.a. Search Engine Marketing), Search Engine Optimization
Part 5 - Viral Marketing
1 comment(s) so far...
Re: Different Types of E-marketing - Part 3
Marketing as profession is an enjoyable journey when technologies like Podcasting, Really Simple Syndication (RSS) are implemented. Mastery of Information Technologies become a prerequisite to utilise the offerings of e-marketing, internet marketing, online marketing, website marketing and search engine advertising.
As a subscriber to technology, i am motivated to remain on the cutting edge and develop deep specialisation in application and implementations or standard technologies. Wireless and Remote Access will dominate core tech specialisation and security in-depth knowledge will prove helpful to Project Implementers
By Kennedy Chimwanda on
Thu, 03 Jun 2010 15:56:10 GMT
|