By Jacques van der Hoven on Thu, 13 May 2010 23:13:52 GMT
For MedicalAid.co.za we were asked to build an advertisment system which would deliver adverts as well as track impressions, click-throughs and finally to draw reports on all of this including click-through ratios. After some initial research we came across an article written about Yahoo's method of doing just this, which we found to be the best solution...