Business is simple. You start your business, get your first clients, increase the number of clients through marketing campaigns and then you live happily ever after, not so?

Viral marketing is the concept of turning each customer into a marketer, for your business, by encouraging word-of-mouth referrals. Bring this into the context of the web and we see so many potential areas where this can be applied...

Search engines are among the most commonly used online tools by most web users and because of this companies have a fantastic opportunity to promote their businesses via adverts, like sponsored links... As well as paying for adverts to appear on search engines, the most common form of marketing on the web comes in the form of ‘search engine optimization’...

Podcasting is a newer form of online advertising which makes use of the RSS syndication standards... ‘Really simple syndication’ allows the company to publish regular content updates, news highlights, press releases, product highlights and the like to readers who have opted to receive such information via a feed... From a standard text advert to a full media rich advert involves the use of a different set of technologies...

Behavioral advertising refers to the practice of displaying adverts targeted at specific individuals based on each user’s surfing behavior... Blogging is not very different from a website in that the objectives are very much the same and that is to deliver relevant content to the user... Though not strictly a ‘type’ of marketing ‘customer relationship management’ very often plays a great role in targeted marketing and sales...

Affiliate marketing refers to the practice of paying another company to have your products or services advertised on their website or e-marketing material... Auto responders are programs that send automated, predesigned e-mails when certain events are triggered, much like Microsoft Outlook will send out an auto response if you have set your status as “Out of Office” and someone sends you an e-mail...

E-mail marketing refers to the highly effective use of e-mail as the delivery mechanism for your marketing communications. More specifically it is the use of e-mail to communicate with your customers about your products, services, promotions, events, specials, etc. with the intent of increasing your sales or improving customer loyalty.

Your company has a website and you are now charged with the task of increasing traffic and converting visitors into customers. The big question is where do you start?