Smith & Wollensky - 90º Web Design

» more: Click here to view the Smith and Wollensky website

‘Smith and Wollensky’, Eastgate and Sandton City, are reputable restaurants who take a lot of pride in the work they do but what they needed was a website that would promote the same kind of pride, but would also be used as a marketing and bookings channel.

Of coarse it goes without saying that anyone looking for a great restaurant to eat at wants to, at the least, see what it is that’s on offer. This means that Smith and Wollensky’s menu would have to be published on the site and would have to have the ability to entice the reader’s taste buds.

Our web designer came up with three designs and proposed them to the owners as possibilities. A design was chosen and then tweaked to meet their exact expectations. After HTML structural layout the content was provided and included into the site.

The owners then had a professional photographer take photos of all the meals available on their menu. We created a database of the menu options and added some dynamics into the site that would advertise a different meal each time a page is reloaded. The database also stores a reference to the image which is displayed. When viewed, these adverts and online menus provide the kind of enticement that the company was looking for.

Using some simple ASP coding we added the ability to make bookings and send comments online.