Moving from a static website to offering your customer online services that bring value is the next logical step for any organizations web strategy. Think of your existing business processes and determine which could save both you and your customer time if they were made available via your website. Using web technologies it is possible for your company to improve your customer service and increase customer retention.

If you're an industrial business that sells products to customers on a regular basis, your customer might find an online stock inquiries tool very favorable. In one such case our customer, Overberg Agri, who provides the regional farmers with farming supplies, has provided just such a service and it has fast become the second most used feature on the website.

A simple booking form for a restaurant can be just as useful to both you and your customer. Instead of the booking being e-mailed to you, you could potentially have the booking query stored on your website and only a notification e-mail is sent to you to let you know that a query has been made. You could then proceed to log into the site and process the query. Take this one step further and you could start drawing reports to see what your booking trend is which might help your sales approach.

Or you could provide an entire application online such as Agri4Cast where the user enters and maintains their data and is able to extract highly complex financial reports.

If you would like to read a little more about the differences between a website and a web application click here

Some of our case studies might also prove helpful which you can find at Past Work

The following case study is a project that we've been working on for the most part of 2008 and is a good indication of the kind of web applications that can be created using web technologies.