Website Design with Conversion in mind
Getting people to your web site is great – but only if they complete your site’s goals.
In the past, website designers used to design websites on intuition, whether from years of experience or as newbies. Today things are very different due to tons of information to process before we start designing anything.
First of all let’s look at an example:
You’ve got four, three year old children in a room, each one with their own box of smarties. If you had to ask each one individually which colors they liked, you could end up with a scenario where: two out of the four likes the purple and red ones, the third likes red and yellow and the fourth doesn’t like chocolate at all (not likely, but let’s go with it).
What could you take as a result from the example above?
Accept that people’s behavior is unpredictable so make sure you lead your audience on a solutions journey where the end outcome is conversion.
Also remember when a reader has only one option to learn about a specific topic they are interested in, and that option happens to be an ugly site, they have no choice but to suffer through their experience.
Therefore, when there are multiple pieces of content about very specific but similar topics, readers will start choosing their options based on other factors, one being design.